Work

Strategy Labs (current)

Vice President of Technology & Data Innovation · Jan 2024 – present Spokane, WA

I run technology and data for the agency. In practice that's:

• Owning our internal stack. Making sure the systems we run on are sound, scalable, and not bleeding budget.
• Building out our analytics and reporting so the team and our clients can make decisions on real numbers.
• Figuring out where AI actually helps (and where it doesn't) and putting it into our workflows.
• Automating the stuff that doesn't need humans, so the humans can do the work that needs them.
• Sitting in on agency strategy and aligning tech and data investment with where we're headed.
• Leading and mentoring the tech and data team.

Current flagship: Fulcrum, our internal client-data platform. We're turning it into a benchmarking product non-clients can sign up for.

Strategy Labs (previously)

Director of Media Operations · May 2019 – March 2024 Spokane, WA

Ran the media team across northwest apparel brands, financial-services tech, and everything in between. No fluff. No awards. Just a dogged pursuit of digital media performance.

Total tenure at Strategy Labs: 7+ years.

Faithlife

Digital Marketing Manager · Jul 2017 – Apr 2019 Bellingham, WA

Online advertising, media buying, CRO, and digital strategy across a portfolio of B2B and B2C product lines. Owned a ~$1M marketing budget.

Chapter & Verse (C&V)

Digital Director · Oct 2012 – Mar 2017 Spokane, WA

Digital work for clients ranging from small local outfits to Netflix, Amtrak, AT&T, Itron, Memjet, Providence Healthcare, Yoke's Fresh Market, and Thomas Hammer Coffee.

Magner Sanborn

Director of Digital · Apr 2014 – Mar 2016 Digital Marketing Manager · Feb 2014 – Apr 2014 Digital Marketing Specialist · Oct 2012 – Jan 2014 Spokane, WA

Started as a specialist, ended up running digital. Helped clients line up digital strategy with the rest of their marketing, drove more of the agency's overall conversation around digital, and coached a really good team of developers and content strategists. Played a real role in new business and got the rest of the agency excited about digital along the way.

Blue Button Apparel

Founder / Executive Director · 2008 – Nov 2012 Spokane, WA

Founded a non-profit that put youth from one of Washington's poorest neighborhoods to work, while running it as Spokane's only eco-friendly apparel printer. Seven-person team. I owned web, online ads, PR, positioning, tradeshow marketing, and sales collateral. Stood up Salesforce Enterprise CRM and trained the team on it.

Crosswalk Community Church

Director of Arts · 2002 – Apr 2011 Spokane, WA

Learned how to care for people.

Earlier

• REI — Retail Sales Specialist · 2005 – 2008.
• Tall Timber Ranch — Program Director · 2006 – 2007. 20+ college-aged summer staff, 150+ campers, summer curriculum, volunteer counselor recruiting.
• Hatch Advertising — Marketing & Advertising Intern · Feb 2004 – May 2004. Copywriting and proofing for Rimrock Subaru, Dishman Dodge, and Farmers and Merchants Bank.

Recognition

• Webby Award honoree. International Academy of Digital Arts & Sciences, April 2014. Financial Services / Banking.

Certifications

• ClickUp Expert Certificate of Completion. Sep 2024.
• Acquisio SEM Fundamentals. Sep 2014.
• Google Digital Analytics Fundamentals. Oct 2013.

Top skills (per LinkedIn)

Budget management, digital marketing, online advertising.

Education

• Whitworth University. BA, Business Management. 2000–2004.
• Valley Christian High School.